Apparel & Fashion

Checkout Benchmarks

Indexed performance data for Apparel & Fashion brands on Shopify: conversion rate, AOV, free shipping behavior, and shipping revenue, tracked against a consistent baseline month over month.

Part of the PDQ Checkout Benchmarks: 130M+ checkout sessions across 500+ Shopify merchants, indexed to June 2024 = 1.0x.

Compare your Apparel & Fashion store

Apparel & Fashion Checkout Performance Index: June 2026

An index of 1.15x means that metric is 15% above baseline. 0.92x means it's 8% below. We publish relative change rather than absolute numbers because absolute rates vary too much by merchant size and category to be meaningful as cross-merchant benchmarks.

Three signals worth acting on this month

Written for Apparel & Fashion operators. Every observation connects to a decision you can make this week.

1

Apparel AOV held at 1.44x in May, sustaining five consecutive months above that level

May's AOV reading of 1.44x is the fifth consecutive month Apparel has held at or above this level...

What to do: Five months above 1.44x is a structural shift, not a streak. If your free shipping threshold hasn't been updated since Q4 2025...

2

Coupon usage jumped to 0.99x in May, the largest single-month gain in the Apparel dataset and nearly back to baseline...

What to do: Pull your May coupon-attached orders and split them by new versus returning buyer status...

3

Conversion held at 1.02x for the second consecutive month...

What to do: If your conversion recovered in April and held in May, identify the configuration that enabled it...

How does your Apparel store's checkout compare?

Checkout Index tells you where your store sits inside this vertical: personalized Health Score, shipping signal analysis, and a revenue impact estimate based on your actual checkout behavior.

Monthly archive: Apparel & Fashion

Every monthly dispatch, indexed and preserved. Use the archive to track how Apparel & Fashion checkout behavior has shifted over time...

About this dataset

The Apparel & Fashion dataset within the PDQ Checkout Benchmarks draws from aggregated, anonymized session data across apparel-categorized merchants on Shopify's platform. Merchants are classified using Shopify's standard industry taxonomy and must meet a minimum session threshold for inclusion...

All figures are indexed to June 2024 = 1.0x. Figures exclude bot traffic, draft orders, and point-of-sale transactions. Data refreshes monthly, typically in the first week, reflecting the prior month's activity. Absolute conversion rates are not published; all metrics represent relative indexed change against the baseline cohort.