# Apparel & Fashion Checkout Benchmarks Indexed performance data for Apparel & Fashion brands on Shopify: conversion rate, AOV, free shipping behavior, and shipping revenue, tracked against a consistent baseline month over month. Part of the PDQ Checkout Benchmarks: 130M+ checkout sessions across 500+ Shopify merchants, indexed to June 2024 = 1.0x. [Compare your Apparel & Fashion store](https://checkoutindex.prettydamnquick.com/) ## Apparel & Fashion Checkout Performance Index: May 2026 PDQ Checkout Benchmarks – By Industry https://checkoutindex.prettydamnquick.com/widget-apparel-may2026.html An index of 1.15x means that metric is 15% above baseline. 0.92x means it's 8% below. We publish relative change rather than absolute numbers because absolute rates vary too much by merchant size and category to be meaningful as cross-merchant benchmarks. ## Shopify checkout benchmarks by vertical Checkout behavior varies by category more than most merchants expect. Select your vertical for a full analysis. _May 2026: Apparel & Fashion Checkout Insights_ ## Three signals worth acting on this month Written for Apparel & Fashion operators. Every observation connects to a decision you can make this week. 1. ### Apparel AOV held at 1.49x in April March was 1.50x. April came in at 1.49x. The one-point difference is not a correction -- it's confirmation. Apparel AOV has now held above 1.44x for four consecutive months, a level the vertical hadn't reached in the prior twenty months of this dataset... **What to do:** Four months of AOV above 1.44x is a long enough run to warrant a structural audit of your free shipping threshold... 2. ### Conversion ticked up to 1.02x April's reading of 1.02x is modest, but it's the first above-baseline conversion reading the vertical has posted in five months... **What to do:** Pull your checkout configuration changes for March and April and map them against your step-by-step conversion funnel... 3. ### Coupon usage edged up to 0.90x April's reading of 0.90x is a small uptick -- four points -- but it's the first directional change in seven months... **What to do:** If you ran code-based promotions in April as part of a spring launch, measure whether the coupon-attached orders came from new buyers or existing ones... ## Monthly archive: Apparel & Fashion Every monthly dispatch, indexed and preserved. Use the archive to track how Apparel & Fashion checkout behavior has shifted over time... [May 2026](/content/shopify-checkout-benchmarks/apparel-fashion-may-2026/index.html) Latest: AOV holds at 1.49x; ARPC reaches 1.50x; conversion recovers to 1.02x. [April 2026](/content/shopify-checkout-benchmarks/apparel-fashion-april-2026/index.html) AOV reaches 1.50x; coupon usage continues six-month decline to 0.86x; conversion holds flat at 0.99x. [March 2026](/content/shopify-checkout-benchmarks/apparel-fashion-march-2026/index.html) AOV hits 1.44x; conversion holds at 0.99x; coupon usage falls to 0.90x. _Data begins June 2024 (baseline)._ ### About this dataset The Apparel & Fashion dataset within the PDQ Checkout Benchmarks draws from aggregated, anonymized session data across apparel-categorized merchants on Shopify's platform. All figures are indexed to June 2024 = 1.0x. Figures exclude bot traffic, draft orders, and point-of-sale transactions. Data refreshes monthly, typically in the first week, reflecting the prior month's activity.