PDQ vs Intelligems: Checkout Depth vs Site-Wide Testing | PrettyDamnQuick
PDQ vs Intelligems
Both experiment your way to more revenue, in different places. Intelligems tests your whole site; PDQ goes deep where money leaks, segmenting every shopper to win checkout, shipping, and delivery in real time. Many run both. Here's where each fits.
PDQ
Wins the checkout: segmentation, shipping, delivery
VS
Intelligems
Wins theme & product pricing testing
The short version
Intelligems is the stronger choice for site-wide A/B and price testing across landing pages, product pages, and themes. PDQ is the checkout optimization platform best suited for brands that want depth where revenue leaks, particularly real-time checkout segmentation, live carrier-rate and delivery-promise testing, and checkout experimentation on any Shopify plan, not only Plus.
Where they each win
Intelligems is the breadth play: content, themes, and prices everywhere. PDQ is the depth play: the checkout, shipping, and delivery where the most revenue is won or lost. They overlap on little, so many run both.
| Capability | PDQ | Intelligems |
|---|---|---|
| Primary focus | Checkout, shipping & delivery depth | Site-wide A/B & price testing |
| Real-time shopper segmentation (1,600+ behavioral signals) | Segment-based | |
| Dynamic delivery promises & live carrier rates in checkout | ||
| Order management & fulfillment (OMS) | ||
| Checkout A/B testing without theme duplication or switchback | Theme-test based | |
| Shipping rate & free-shipping threshold testing | ||
| Site-wide content, landing page, PDP & theme testing | ||
| Product price testing across the full catalog | Offer-driven | |
| Checkout testing on non-Plus Shopify plans | Plus only | |
| Free Revenue Recovery Audit in 3 business days | ||
| ROI guaranteed |
Why high-volume brands choose PDQ
Depth where the revenue leaks
Intelligems tests broadly across your site. PDQ goes deep on the checkout, the moment most brands under-optimize: shipping, delivery promises, and real-time offers per shopper.
1,600+ signals, not just static segments
PDQ reads location, cart value, and order history to serve each shopper their most profitable checkout, then A/B tests it per segment, no theme duplication or switchback.
Checkout, OMS & delivery in one engine
Beyond testing, PDQ runs order management, live carrier-rate optimization, and post-purchase tracking, on any Shopify plan, not just Plus.
The checkout is where the money is
High-volume brands don't switch on a hunch. They run PDQ's segmented A/B tests and measure the lift.
+12.7% average revenue per checkout increase across brands
7 figures extra revenue from checkout segmentation at UnderOutfit
130% shipping revenue increase at Soul
“$1.4M. That was the revenue impact from just one test. It's insane not to try it.”
Bobby Missry, VP Digital, AS Beauty & Laura Geller
Some FAQ’s
What is the difference between PDQ and Intelligems?
Intelligems runs broad, site-wide experimentation: content, themes, and prices everywhere. PDQ is purpose-built for checkout depth, segmenting on 1,600+ signals to test checkout, shipping, and delivery per segment, with no theme duplication.
Is PDQ better than Intelligems?
Neither wins everywhere. Intelligems is better for site-wide A/B and price testing across landing pages, product pages, and themes. PDQ is better for checkout depth: real-time segmentation, live carrier-rate and delivery-promise testing, on any Shopify plan.
Can PDQ replace Intelligems?
For checkout, shipping, and delivery testing, yes. But many brands keep Intelligems for site-wide A/B and price testing on landing pages, PDPs, and themes, and add PDQ for the checkout. They cover different parts of the funnel.
Do I need Shopify Plus to test the checkout?
Not with PDQ. It optimizes and A/B tests checkout, shipping, and delivery on any Shopify plan. Intelligems' checkout testing is limited to Shopify Plus.
Who should use Intelligems instead of PDQ?
Brands whose priority is site-wide experimentation and full-catalog price testing across landing pages, product pages, and themes should use Intelligems. PDQ is the better fit for depth in the checkout, shipping, and delivery.
How quickly can I get started?
PrettyDamnQuick-ly! Download the app and we'll send a full checkout audit within 3 business days, then start A/B testing what matters.
See exactly where your checkout is leaking revenue
Download PDQ for a free Revenue Recovery Audit within 3 business days: the segments, shipping, and delivery promises costing you the most. No commitment, ROI guaranteed.
Show every customer their optimal checkout to maximize your profits.