# PDQ vs Intelligems

Both experiment your way to more revenue, in different places. Intelligems tests your whole site; PDQ goes deep where money leaks, segmenting every shopper to win checkout, shipping, and delivery in real time. Many run both. Here's where each fits.

## PDQ

Wins the checkout: segmentation, shipping, delivery

## VS

## Intelligems

Wins theme & product pricing testing

The short version

Intelligems is the stronger choice for site-wide A/B and price testing across landing pages, product pages, and themes. PDQ is the checkout optimization platform best suited for brands that want depth where revenue leaks, particularly real-time checkout segmentation, live carrier-rate and delivery-promise testing, and checkout experimentation on any Shopify plan, not only Plus.

## Where they each win

Intelligems is the breadth play: content, themes, and prices everywhere. PDQ is the depth play: the checkout, shipping, and delivery where the most revenue is won or lost. They overlap on little, so many run both.

| Capability | PDQ | Intelligems |
| --- | --- | --- |
| Primary focus | Checkout, shipping & delivery depth | Site-wide A/B & price testing |
| Real-time shopper segmentation (1,600+ behavioral signals) |  | Segment-based |
| Dynamic delivery promises & live carrier rates in checkout |  |  |
| Order management & fulfillment (OMS) |  |  |
| Checkout A/B testing without theme duplication or switchback |  | Theme-test based |
| Shipping rate & free-shipping threshold testing |  |  |
| Site-wide content, landing page, PDP & theme testing |  |  |
| Product price testing across the full catalog | Offer-driven |  |
| Checkout testing on non-Plus Shopify plans |  | Plus only |
| Free Revenue Recovery Audit in 3 business days |  |  |
| ROI guaranteed |  |  |

## Why high-volume brands choose PDQ

### Depth where the revenue leaks

Intelligems tests broadly across your site. PDQ goes deep on the checkout, the moment most brands under-optimize: shipping, delivery promises, and real-time offers per shopper.

### 1,600+ signals, not just static segments

PDQ reads location, cart value, and order history to serve each shopper their most profitable checkout, then A/B tests it per segment, no theme duplication or switchback.

### Checkout, OMS & delivery in one engine

Beyond testing, PDQ runs order management, live carrier-rate optimization, and post-purchase tracking, on any Shopify plan, not just Plus.

## The checkout is where the money is

High-volume brands don't switch on a hunch. They run PDQ's segmented A/B tests and measure the lift.

+12.7% average revenue per checkout increase across brands

7 figures extra revenue from checkout segmentation at UnderOutfit

130% shipping revenue increase at Soul

**“$1.4M. That was the revenue impact from just one test. It's insane not to try it.”**  
_Bobby Missry, VP Digital, AS Beauty & Laura Geller_

## Some FAQ’s

### What is the difference between PDQ and Intelligems?

Intelligems runs broad, site-wide experimentation: content, themes, and prices everywhere. PDQ is purpose-built for checkout depth, segmenting on 1,600+ signals to test checkout, shipping, and delivery per segment, with no theme duplication.

### Is PDQ better than Intelligems?

Neither wins everywhere. Intelligems is better for site-wide A/B and price testing across landing pages, product pages, and themes. PDQ is better for checkout depth: real-time segmentation, live carrier-rate and delivery-promise testing, on any Shopify plan.

### Can PDQ replace Intelligems?

For checkout, shipping, and delivery testing, yes. But many brands keep Intelligems for site-wide A/B and price testing on landing pages, PDPs, and themes, and add PDQ for the checkout. They cover different parts of the funnel.

### Do I need Shopify Plus to test the checkout?

Not with PDQ. It optimizes and A/B tests checkout, shipping, and delivery on any Shopify plan. Intelligems' checkout testing is limited to Shopify Plus.

### Who should use Intelligems instead of PDQ?

Brands whose priority is site-wide experimentation and full-catalog price testing across landing pages, product pages, and themes should use Intelligems. PDQ is the better fit for depth in the checkout, shipping, and delivery.

### How quickly can I get started?

PrettyDamnQuick-ly! Download the app and we'll send a full checkout audit within 3 business days, then start A/B testing what matters.

## See exactly where your checkout is leaking revenue

Download PDQ for a free Revenue Recovery Audit within 3 business days: the segments, shipping, and delivery promises costing you the most. No commitment, ROI guaranteed.

Show every customer their optimal checkout to maximize your profits.