PDQ vs Narvar: Checkout Conversion vs Post-Purchase Suite | PrettyDamnQuick
Own the checkout, not just the tracking page
PDQ vs Narvar
Narvar is the enterprise post-purchase suite: tracking, returns, notifications, delivery estimates. PDQ lives one step earlier, in the checkout where the order is won: real-time segmentation, delivery promises, shipping, and A/B testing. Most run both. Here's where each fits.
PDQ
Wins the checkout: real-time segmentation, delivery promises & A/B testing where orders convert
VS
Narvar
Wins the post-purchase suite: branded tracking, returns & notifications
The short version
Narvar is the stronger choice for the branded post-purchase experience: customer-facing tracking pages, returns and exchanges, and proactive notifications at enterprise scale. PDQ is the checkout optimization platform best suited for brands that want to win the conversion moment, particularly real-time checkout segmentation on 1,600+ signals, A/B-tested delivery promises and shipping options, and order management backed by an ROI guarantee.
Where they each win
Narvar owns the experience after the buy. PDQ owns the conversion moment inside the checkout. No need to rip out Narvar to add the layer it doesn't touch.
| Capability | PDQ | Narvar |
|---|---|---|
| Primary focus | Checkout conversion, delivery & shipping | Post-purchase experience (tracking, returns, notifications) |
| Real-time shopper segmentation (1,600+ behavioral signals) in the checkout | ||
| A/B test delivery promises, shipping options & incentives by segment | ||
| Checkout A/B testing without theme duplication or switchback | ||
| Delivery promise / estimated delivery date at checkout | ||
| Live carrier rates & shipping-option optimization in checkout | ||
| Shipping protection & package insurance | ||
| Branded post-purchase tracking pages & marketing | ||
| Returns & exchanges management | ||
| Proactive delivery notifications (SMS/email) at scale | Basic | |
| Order management & fulfillment (OMS) | ||
| Go live in days, not an enterprise migration | ||
| Dedicated checkout strategist & ROI guarantee | ||
| Free Revenue Recovery Audit in 3 business days |
Why high-volume brands choose PDQ
You don't have to rip out Narvar
Leaving Narvar is a heavy lift, so don't. PDQ runs inside the checkout, Narvar after it. Add PDQ to win conversion with no migration, and keep Narvar for tracking, returns, and notifications.
Segmentation where it converts, not just where it tracks
Narvar segments the tracking page after the order. PDQ segments the checkout on 1,600+ signals, changing shipping, delivery promises, and incentives the moment a shopper decides to buy.
Promise dates are table stakes, testing them isn't
Narvar shows an estimated delivery date. PDQ A/B tests delivery promises, shipping, and messaging per segment in the checkout and proves the lift, turning the promise into a conversion lever.
Outcomes, not another tool to run
Narvar is enterprise software your team runs. PDQ brings a dedicated checkout strategist, done-for-you test design, and an ROI guarantee. Not another platform to manage, just checkout lift we're accountable for.
The checkout is where the money is
High-volume brands don't switch on a hunch. They run PDQ's segmented A/B tests and measure the lift.
+12.7%
average revenue per checkout increase across brands
7 figures
extra revenue from checkout segmentation at UnderOutfit
130%
shipping revenue increase at Soul
“$1.4M. That was the revenue impact from just one test. It's insane not to try it.”
Bobby Missry
VP Digital, AS Beauty & Laura Geller
Some FAQ’s
What is the difference between PDQ and Narvar?
Narvar is an enterprise post-purchase suite: branded tracking, returns, notifications, and AI delivery estimates. PDQ owns the moment before that, the checkout, segmenting on 1,600+ signals and A/B testing shipping, delivery promises, and incentives to lift conversion. Different moments, so most brands run both.
Is PDQ better than Narvar?
Neither wins everywhere. Narvar is better for the branded post-purchase experience: customer-facing tracking pages, returns, and notifications at scale. PDQ is better for the checkout conversion moment: real-time segmentation and A/B-tested delivery promises and shipping options.
Can PDQ replace Narvar?
No, and we wouldn't recommend it. Narvar lives after the buy for tracking, returns, and notifications; PDQ lives inside the checkout. Keep Narvar and add PDQ to win conversion, with no rip-and-replace or migration to see lift.
Does Narvar already do delivery promise dates?
Yes, Narvar Promise shows an AI delivery estimate. PDQ goes further, A/B testing delivery promises, shipping, and messaging across segments in the checkout and tying each variant to revenue. Want a date shown? Narvar. Want to test which promise converts? PDQ.
Who should use Narvar instead of PDQ?
Brands whose priority is the branded, customer-facing post-purchase experience, tracking pages, returns and exchanges, and proactive notifications at enterprise scale, should use Narvar. PDQ is the better fit for winning conversion inside the checkout.
How quickly can I get started?
PrettyDamnQuick-ly! Download the app and we'll send a full checkout audit within 3 business days, then start A/B testing what matters. No enterprise onboarding cycle required.