Apparel & Fashion Checkout Performance Index | PDQ Checkout Benchmarks
Apparel & Fashion
Checkout Benchmarks
Indexed performance data for Apparel & Fashion brands on Shopify: conversion rate, AOV, free shipping behavior, and shipping revenue, tracked against a consistent baseline month over month.
Part of the PDQ Checkout Benchmarks: 130M+ checkout sessions across 500+ Shopify merchants, indexed to June 2024 = 1.0x.
Compare your Apparel & Fashion store
Apparel & Fashion Checkout Performance Index: May 2026
PDQ Checkout Benchmarks – By Industry
https://checkoutindex.prettydamnquick.com/widget-apparel-may2026.html
An index of 1.15x means that metric is 15% above baseline. 0.92x means it's 8% below. We publish relative change rather than absolute numbers because absolute rates vary too much by merchant size and category to be meaningful as cross-merchant benchmarks.
Shopify checkout benchmarks by vertical
Checkout behavior varies by category more than most merchants expect. Select your vertical for a full analysis.
May 2026: Apparel & Fashion Checkout Insights
Three signals worth acting on this month
Written for Apparel & Fashion operators. Every observation connects to a decision you can make this week.
Apparel AOV held at 1.49x in April
March was 1.50x. April came in at 1.49x. The one-point difference is not a correction -- it's confirmation. Apparel AOV has now held above 1.44x for four consecutive months, a level the vertical hadn't reached in the prior twenty months of this dataset...
What to do: Four months of AOV above 1.44x is a long enough run to warrant a structural audit of your free shipping threshold...
Conversion ticked up to 1.02x
April's reading of 1.02x is modest, but it's the first above-baseline conversion reading the vertical has posted in five months...
What to do: Pull your checkout configuration changes for March and April and map them against your step-by-step conversion funnel...
Coupon usage edged up to 0.90x
April's reading of 0.90x is a small uptick -- four points -- but it's the first directional change in seven months...
What to do: If you ran code-based promotions in April as part of a spring launch, measure whether the coupon-attached orders came from new buyers or existing ones...
Monthly archive: Apparel & Fashion
Every monthly dispatch, indexed and preserved. Use the archive to track how Apparel & Fashion checkout behavior has shifted over time...
Latest: AOV holds at 1.49x; ARPC reaches 1.50x; conversion recovers to 1.02x.
AOV reaches 1.50x; coupon usage continues six-month decline to 0.86x; conversion holds flat at 0.99x.
AOV hits 1.44x; conversion holds at 0.99x; coupon usage falls to 0.90x.
Data begins June 2024 (baseline).
About this dataset
The Apparel & Fashion dataset within the PDQ Checkout Benchmarks draws from aggregated, anonymized session data across apparel-categorized merchants on Shopify's platform. All figures are indexed to June 2024 = 1.0x. Figures exclude bot traffic, draft orders, and point-of-sale transactions. Data refreshes monthly, typically in the first week, reflecting the prior month's activity.