Consumer Goods

Checkout Benchmarks

Indexed performance data for Consumer Goods brands on Shopify: conversion rate, AOV, free shipping behavior, and shipping revenue, tracked against a consistent baseline month over month.

Part of the PDQ Checkout Benchmarks: 130M+ checkout sessions across 500+ Shopify merchants, indexed to June 2024 = 1.0x.

Compare your Consumer Goods store

Consumer Goods Checkout Performance Index: April 2026

An index of 1.15x means that metric is 15% above baseline. 0.92x means it's 8% below. We publish relative change rather than absolute numbers because absolute rates vary too much by merchant size and category to be meaningful as cross-merchant benchmarks.

Shopify checkout benchmarks by vertical

Checkout behavior varies by category more than most merchants expect. Select your vertical for a full analysis.

April 2026: Consumer Goods Checkout Insights

Three signals worth acting on this month

1. Consumer Goods ARPC pulled back to 1.69x in March after February's 1.80x peak.

The retreat is modest, and the level is still extraordinary. February's 1.80x ARPC reading was the highest single-month figure produced by any vertical in this dataset. March came in at 1.69x, a pullback of 11 points but still the second-highest ARPC reading Consumer Goods has ever posted. AOV followed a similar pattern: 1.64x in February, 1.59x in March.

Both are retreating from peaks but remaining at levels that would have been remarkable at any other point in this dataset. The pullback is consistent with what typically happens after a vertical produces record readings: some of the demand that pulled forward into February normalizes in March. What to do: If your ARPC or AOV softened in March relative to February, don't read it as a reversal. Check whether your traffic volume held and your conversion rate stayed above baseline.

2. Shipping revenue pulled back sharply to 1.74x after sitting at 2.15x in February.

Still the highest of any vertical, by a wide margin. Consumer Goods shipping revenue has been one of the most consistently elevated series in this dataset. But the single-month drop from 2.15x is the largest the vertical has seen in a year. What to do: March is a good month to audit your shipping tier presentation. If most of your buyers are on standard delivery, check whether your expedited and premium tiers are surfaced clearly.

3. Free shipping rate jumped to 0.81x, its highest reading in over a year.

This is a notable shift. What to do: If you're a Consumer Goods brand that hasn't revisited your free shipping threshold in the last six months, this is the moment to model it.

How does your Consumer Goods store's checkout compare?

Checkout Index tells you where your store sits inside this vertical: personalized Health Score, shipping signal analysis, and a revenue impact estimate based on your actual checkout behavior.

Monthly archive: Health & Wellness

Every monthly dispatch, indexed and preserved. Use the archive to track how Consumer Goods checkout behavior has shifted over time.

April 2026

Latest: ARPC pulls back to 1.69x from February peak; AOV holds at 1.59x; free shipping rate reaches 0.81x, highest in over a year.

About this dataset

The Consumer Goods dataset within the PDQ Checkout Benchmarks draws from aggregated, anonymized session data across consumer goods-categorized merchants on Shopify's platform. Merchants are classified using Shopify's standard industry taxonomy. All figures are indexed to June 2024 = 1.0x. Figures exclude bot traffic, draft orders, and point-of-sale transactions.