Consumer Goods Checkout Performance Index | PDQ Checkout Benchmarks

Consumer Goods

Checkout Benchmarks

Indexed performance data for Consumer Goods brands on Shopify: conversion rate, AOV, free shipping behavior, and shipping revenue, tracked against a consistent baseline month over month.

Part of the PDQ Checkout Benchmarks: 130M+ checkout sessions across 500+ Shopify merchants, indexed to June 2024 = 1.0x.

Compare your Consumer Goods store

Consumer Goods Checkout Performance Index: June 2026

PDQ Checkout Benchmarks – By Industry

https://checkoutindex.prettydamnquick.com/pdq-widget-consumer-june2026.html

An index of 1.15x means that metric is 15% above baseline. 0.92x means it's 8% below. We publish relative change rather than absolute numbers because absolute rates vary too much by merchant size and category to be meaningful as cross-merchant benchmarks.

Shopify checkout benchmarks by vertical

Checkout behavior varies by category more than most merchants expect. Select your vertical for a full analysis.

June 2026: Consumer Goods Checkout Insights

Three signals worth acting on this month

Written for Consumer Goods operators. Every observation connects to a decision you can make this week.

  1. Consumer Goods CVR jumped to 1.12x in May, the highest conversion reading in the dataset
    Consumer Goods conversion has been consistently strong throughout this dataset, but May's reading of 1.12x is a new ceiling. The previous high was 1.27x in October 2024. What the 1.12x reading tells you is that the checkout experiences across this vertical are, in May, doing very little to break that commitment. That's the right outcome.

    What to do: If your Consumer Goods conversion didn't track near 1.12x in May, the gap is worth diagnosing before summer peaks. Pull your checkout funnel for May and identify the step with the highest drop-off rate among sessions with a single high-value item in cart.

  2. Consumer Goods shipping revenue fell sharply to 1.19x in May, its lowest reading since mid-2025
    Consumer Goods shipping revenue has been one of the most reliably elevated series in this dataset, running between 1.50x and 2.15x for most of the past year. May's reading of 1.19x is a significant departure. What to do: Compare your May conversion rate among free-shipping orders versus paid-shipping orders. In Consumer Goods, the paid-shipping conversion rate has historically tracked close to the free-shipping rate.

  3. ARPC recovered to 1.65x and AOV held at 1.48x, showing the post-Q1 normalization has found a floor
    Consumer Goods ARPC declined for three consecutive months after February's 1.80x peak. The ARPC recovery in May, despite the sharp drop in shipping revenue, is a meaningful signal. What to do: Model your May ARPC net of shipping cost against April's ARPC net of shipping cost.

How does your Consumer Goods store's checkout compare?

Checkout Index tells you where your store sits inside this vertical: personalized Health Score, shipping signal analysis, and a revenue impact estimate based on your actual checkout behavior.

Monthly archive: Consumer Goods

Every monthly dispatch, indexed and preserved. Use the archive to track how Consumer Goods checkout behavior has shifted over time.

About this dataset

The Consumer Goods dataset within the PDQ Checkout Benchmarks draws from aggregated, anonymized session data across consumer goods-categorized merchants on Shopify's platform. All figures are indexed to June 2024 = 1.0x.