Apparel & Fashion

Checkout Benchmarks

Indexed performance data for Apparel & Fashion brands on Shopify: conversion rate, AOV, free shipping behavior, and shipping revenue, tracked against a consistent baseline month over month. Part of the PDQ Checkout Benchmarks: 130M+ checkout sessions across 500+ Shopify merchants, indexed to June 2024 = 1.0x.

Compare your Apparel & Fashion store

Apparel & Fashion Checkout Performance Index: July 2026

PDQ Checkout Benchmarks – By Industry
https://checkoutindex.prettydamnquick.com/pdq-widget-apparel-july2026.html

An index of 1.15x means that metric is 15% above baseline. 0.92x means it's 8% below. We publish relative change rather than absolute numbers because absolute rates vary too much by merchant size and category to be meaningful as cross-merchant benchmarks.

Shopify checkout benchmarks by vertical

Checkout behavior varies by category more than most merchants expect. Select your vertical for a full analysis.

July 2026: Apparel & Fashion Checkout Insights

Three signals worth acting on this month

Written for Apparel & Fashion operators. Every observation connects to a decision you can make this week.

1. Apparel AOV eased to 1.40x in June, the first reading below 1.44x since January. The run is softening, not breaking.
   January through May produced five consecutive months of Apparel AOV at or above 1.44x. June's reading of 1.40x is the first step down from that range, but it requires context before it drives any response...

2. Coupon usage fell back to 0.96x in June after May's Memorial Day spike to 0.99x. The promotional cycle has passed.
   May's coupon reading of 0.99x was the highest Apparel had posted since early 2025...

3. Conversion ticked up to 1.03x in June, its highest reading since October 2024
   Apparel CVR at 1.03x in June is a new high-water mark for the current recovery period...

How does your Apparel store's checkout compare?

Checkout Index tells you where your store sits inside this vertical: personalized Health Score, shipping signal analysis, and a revenue impact estimate based on your actual checkout behavior.

Monthly archive: Apparel & Fashion

Every monthly dispatch, indexed and preserved. Use the archive to track how Apparel & Fashion checkout behavior has shifted over time, to validate whether seasonal patterns in your own data match the vertical.

1. July 2026
   AOV eases to 1.40x, first reading below 1.44x since January; CVR ticks up to 1.03x; coupon usage retreats to 0.96x after Memorial Day spike.

2. June 2026
   AOV holds at 1.44x for fifth consecutive month above that level...

3. May 2026
   AOV holds at 1.49x, sustaining the four-month series high...

Methodology

About this dataset

The Apparel & Fashion dataset within the PDQ Checkout Benchmarks draws from aggregated, anonymized session data across apparel-categorized merchants on Shopify's platform. Merchants are classified using Shopify's standard industry taxonomy and must meet a minimum session threshold for inclusion. The Apparel & Fashion cohort spans clothing, footwear, accessories, and fashion lifestyle categories.

All figures are indexed to June 2024 = 1.0x. Figures exclude bot traffic, draft orders, and point-of-sale transactions. Data refreshes monthly, typically in the first week, reflecting the prior month's activity. Absolute conversion rates are not published; all metrics represent relative indexed change against the baseline cohort.